Irvine Pacific
by the Irvine Company
Brand Refresh
The main goal was to create a seamless user experience that aligned perfectly with the updated brand identity. Leading this effort, I collaborated closely with the design and development team to effectively manage and direct the website redesign and refresh projects. This comprehensive transformation was crucial to ensure the brand remained relevant and appealing to our target audience. We updated the website and implemented cohesive design elements across various marketing channels. As a result of these dedicated efforts, the brand refresh successfully revitalized Irvine Pacific's image, leading to increased customer engagement and reinforcing its position as a leading brand in the luxury home market.
Website (Before vs. After)
Email Campaigns (Before vs. After)
Product Marketing and Go-To-Marketing Strategy
Successfully positioned Arbor and Olivewood as the latest luxury additions to Irvine Pacific's exceptional home designs in collaboration with our agency, Hayes Martin Associates. Taking charge of Brand and Creative Development, we planned a multi-channel marketing campaign with a strategic emphasis on email marketing, paid search and remarketing efforts. By accentuating Irvine Pacific's unique advantages and esteemed reputation as the premier home builder in Irvine, we effectively differentiated this offering from local competition, firmly establishing a resolute brand identity for Arbor and Olivewood.
